The Queensland Tourist and Travel Corporation (QTTC) which replaced the Tourism Department, was established under the "Queensland Tourist and Travel Corporation Act 1979" which was proclaimed to take effect on 1 August 1979. Under the "Tourism Legislation Amendment Act 1999", assented to 2 September 1999, the name of the QTTC Act was changed to the "Tourism Queensland Act 1979" and the Corporation's name was changed to Tourism Queensland.
QTTC was charged with the responsibility of promoting and marketing tourism for the economic benefit of Queensland. The QTTC's activities included: destinational marketing to ensure the benefits of tourism were spread all over the State; cooperative advertising with industry and the provision of marketing advice and assistance; the operation of wholesale and retail business (Sunlover holidays and the Queensland Government Travel Centres respectively), both of which provided extensive distribution opportunities and market exposure for Queensland operators.
The QTTC promoted Queensland in international markets through its overseas offices in Los Angeles, Seoul, London, Munich, Tokyo, Taipei, Singapore, Hong Kong and Auckland.
In 2007 Tourism Queensland "provides an integrated approach to tourism policy, planning, destination development and marketing. Tourism Queensland provides guidance and leadership to Queensland's tourism industry.
Tourism Queensland aims to enhance the development and marketing of Queensland’s tourism destinations in partnership with industry, government and the community" and "has international marketing offices in London, Munich, Hong Kong, Tokyo, Seoul, Auckland, Singapore, Taipei and Los Angeles".
Under the Act, the Corporation originally comprised seven member with a Chairman and Deputy Chairman. The subsidiary corporation Queensland Holdays & Travel was set up in 1991 to make travel arrangements. The Tourism Queensland Board consists of nine industry representatives appointed by the Minister.
Minister for Tourism 1 Aug 1979 -