Agency Details

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Agency ID1672
TitleQueensland Tourist and Travel Corporation (QTTC) / Tourism Queensland
Agency TypeStatutory authority
Start Date 1/8/1979
End Date Current
Date NotesN/A
Abstract

Promotes tourism to Queensland

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Series

Series IDTitleFromTo
1067Promotional Films of Queensland Tourism 1/2/1992 15/8/1996
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Controlling Agencies

Agency IDTitleFromTo
393Department of Tourism, Sport and Racing (I) 7/12/1989 31/7/1995
392Department of Tourism, Sport and Youth 31/7/1995 26/2/1996
10500Department of Tourism, Racing and Sport (II) 29/6/1998 16/12/1999
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Controlled Agencies

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Previous Agencies

Subsequent Agencies

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Related Agencies

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Finding Aids

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Publication Notes
This agency has no publication notes.
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Remarks

Information Sources

Queensland Tourist and Travel Corporation Act 1979
Queensland Government Gazette 28 Jul 1979, p.1691
Queensland Year Book 1979, p.423; 1980, p. 423
Queensland Tourist and Travel Corporation Amendment Act 1991
Queensland Tourist and Travel Corporation Annual Report 1993-94, p.11
Register of Statutory Authorities Queensland 1995, p. 16.7
Queensland Government Executive Directory 1999, p. 319
Tourism Legislation Amendment Act 1999
"Tourism Queensland", viewed 21 Sep 2007,
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Legislation

Establishing Tourism Queensland Act 1979 (prior to 1999. Queensland Tourist and Travel Corporation Act 1979)
Abolishing N/A
Administered Tourism Queensland Act 1979 (prior to 1999, Queensland Tourist and Travel Corporation Act 1979)
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Description
ESTABLISHMENT:
The Queensland Tourist and Travel Corporation (QTTC) which replaced the Tourism Department, was established under the "Queensland Tourist and Travel Corporation Act 1979" which was proclaimed to take effect on 1 August 1979. Under the "Tourism Legislation Amendment Act 1999", assented to 2 September 1999, the name of the QTTC Act was changed to the "Tourism Queensland Act 1979" and the Corporation's name was changed to Tourism Queensland.

FUNCTIONS:
QTTC was charged with the responsibility of promoting and marketing tourism for the economic benefit of Queensland. The QTTC's activities included: destinational marketing to ensure the benefits of tourism were spread all over the State; cooperative advertising with industry and the provision of marketing advice and assistance; the operation of wholesale and retail business (Sunlover holidays and the Queensland Government Travel Centres respectively), both of which provided extensive distribution opportunities and market exposure for Queensland operators.
The QTTC promoted Queensland in international markets through its overseas offices in Los Angeles, Seoul, London, Munich, Tokyo, Taipei, Singapore, Hong Kong and Auckland.

In 2007 Tourism Queensland "provides an integrated approach to tourism policy, planning, destination development and marketing. Tourism Queensland provides guidance and leadership to Queensland's tourism industry.

Tourism Queensland aims to enhance the development and marketing of Queensland’s tourism destinations in partnership with industry, government and the community" and "has international marketing offices in London, Munich, Hong Kong, Tokyo, Seoul, Auckland, Singapore, Taipei and Los Angeles".

ADMINISTRATIVE STRUCTURE:
Under the Act, the Corporation originally comprised seven member with a Chairman and Deputy Chairman. The subsidiary corporation Queensland Holdays & Travel was set up in 1991 to make travel arrangements. The Tourism Queensland Board consists of nine industry representatives appointed by the Minister.

PORTFOLIO CONTROLLING:
Minister for Tourism 1 Aug 1979 -

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Preferred Citation

Queensland State Archives Agency ID1672, Queensland Tourist and Travel Corporation (QTTC) / Tourism Queensland
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Last updated 9 September 2016
Creative Commons Attribution 3.0 Australia (CC BY 3.0) ( http://creativecommons.org/licenses/by/3.0/au/ )
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